The writing is on the wall! Two segments--Ecommerce and
Mobile commerce-- are not just gaining traction but Indian consumer today is
comfortable shopping online via smart phones and tablets. Recent success of
limited period sale on ecommerce platforms such as flipkart, myntra, and amazon
clearly endorse this view.
Whats more, today (Tuesday, Feb.10) topline
smartphone brands such as chinese handset OnePlus
One smartphone and Xiaomi's Mi4 are exclusively available on Amazon and
Flipkart respectively. Most Ecommerce platforms are using such
exclusive deals to grab stickiness and increase marketshare but that is not
enough.
Ecommerce marketplace has become a
fierce battleground wherein everyday new players are emerging with exclusive
products catalogue. To combat competition, players will have to create a
differentiator or die a slow death as all players are vying for customers who are
part of the same cluster pool. Hence knowing the next customer or predicting
the shopping behaviour of existing customers could serve as a key differentiator which ecommerce players can use to push targeted products at
predefined time frame.
So for all those ecommerce companies, if you wish to be ahead of competition better know who your next customer is!
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