Today I am not going to write on social media as I simply cannot ignore the Eight Oscar awards that a film based in India with Indian artists has received.
Danny Boyle’s Slumdog Millionaire, a movie made by a foreigner with India artists for the western markets managed to take home Eight OSCARS including the one for best direction and motion picture.
Slumdog Millionaire was unable to make a place for itself in the heart of most Indians as after watching the movie they felt a sense of déjà vu as India has produced numerous movies on similar lines… right from Satyajit rays of this world to present day Anurag Kashyaps… (of Dev D fame), the list is endless. Some extremist are of the view that it hurts the Indian sensibility. In this time of economic gloom, India and china are the only countries showing reasonably good growth figures. Ignoring that fact and showing India in such a poor light (slums) to the world at large is indeed prejudicial. Why didn’t Boyle portray the success story that India has become over the years. These are the questions that most Indians are asking!
And the West has lapped it all up…the slums, the dirt, the beggars….and also given eight awards to the Slumdog.
Well, I think it is the time to rejoice and not sulk. Let us look at the positives. Eight OSCARS to a movie that not only has Indian artists but also showcases our very own Mumbai. By recognizing Slumdog, the West is trying to communicate to us that Indian film industry is not just recession proof but it is a goose that lays golden eggs hence it is time to collaborate. The Hollywood-Bollywood marriage makes perfect business sense! Will it also mean moving social media networking consultancy for Hollywood films to India. Well, let’s hope we will get a pie of the social media networking business of the Hollywood. Hence open your doors to profitable marriages, mergers, collaborations, and big bucks…..not just ‘big cinema’.
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