I have a confession to make! Lately I have been neglecting this space as I have been extremely engrossed with my client’s social media portfolio management and that too, a very demanding one. In developing economies social media strategists like me find it difficult to close a deal fast vis-à-vis my colleagues in the USA as educating and making my customers aware about social media as a branding tool takes a large amount of my time (a non negotiable currency in today’s world).
Never-the-less, companies in India are getting used to the idea of using social media tools for brand building. The latest case in point is the BCCI promoted Indian Premier League (IPL) which has inked a deal with Google for telecasting IPL matches live on the top video sharing site –You Tube. What the IPL-Google deal does is make geographical boundaries irrelevant in the area of live sport. This is the first time that Google will be streaming a major global sporting tournament live.
For India and Indian companies this is good news as we will see other Indian companies coming forward and joining the Web 2.0 revolution by becoming social media savvy. Till then my job will comprise educating corporate Indian about social media big time.
This is all from me for now! Watch this space for news and views on social media.
Friday, January 22, 2010
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