Does Indian Inc understand social media?

Social media has become a fad. Everybody wants to be seen out there, listen to what everybody else is saying. Same is the case with Indian Inc. Not having a facebook or twitter profile seem similar to committing a ‘harakiri’.
Most head honcos or marketing heads of consumer driven enterprises when asked about their exposure to social media typically have this to say: “….Oh we do social media. We have a profile on facebook, twitter……..” However their journey into the social media world gets abruptly halted once they get a decent fanbase.
Looks like Indian Inc have not understood the power that social network tools command. A mere presence on facebook or twitter seems to suffice for most. Engagement with customers is usually limited to a one-way news bombardment or responding to audience or running a poll.
Engagement and outreach is much more than this. Try innovative means to engage with your community and treat them with the same respect that you would offer a customer who walks into your store. For if your community members do not like what you dish out for them, they will run away and never return.
My advice to all those who have created a present on any social media platform –do not take your community for granted. Do you think a trainee you hired the other day or your PA can do this job. Think again! Hire a social media expert even if you do not see immediate returns coming your way and invest in your future community.