Most ecommerce companies are becoming ‘app’ savvy marketeers lately. The big guys in the industry have realised that in order to grab marketshare, they have to nudge their new found consumer base to move over from tablets and desktops to mobile phones. Its convenient, easier, faster and reaches many. Flipkart, one of the fastest growing etailer has announced a special discount sale only for its mobile application users.
Last month Amazon had announced a similar sale for its ‘app’ users.. The forthcoming flipkart 5-day sale will commence on December 8th.
In order to encourage its customers’ to use the mobile app during the sale period, the Ecommerce bigwig is providing vouchers worth Rs 1200 for every app download.
To make the advertisement more sticky, it will also announce lucky winner during the ‘big app shoping days’ lasting 5-days.
Not to be left behind, to grab eyeball and clicks, Snapdeal has launched its “season of 9s” where it is selling products at Rs 499, Rs 999, Rs 2999, Rs 4999, and Rs 9999 and Rs 29999.
These innovative strategies ahead of the festive season will most certainly get traction for these etailers.
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