The euphoria surrounding the Indian ecommerce companies is not showing any sign of abating. As online shoppers as a genre are busy framing their bucket list and looking for that exclusive discount deal on branded good, ecommerce companies are going all out to grab customer attention by announcing limited period sale almost every month.
This in turn is compelling most brands to ditch the age old practice of launching products before a ‘handpicked’ audience(read press conference) to grabbing the attention of millions at just the click of a mouse.
The most recent example is the scheduled launch of President Pranab Mukherjee’s book published by Rupa, to be sold exclusively on Amazon.in from December 11th.
If that’s not all, telecom company Micromax is launching a new Canvas phone exclusively on Flipkart during its three-day ‘Big APP Shopping Days’ beginning today (Dec 8th). In order to promote its App, the company is offering exclusive deals and offers to its App users.
Similarly, large number of retailers are planning to launch products exclusively on Google during the 3-day Great Onine Shopping Festival beginning December 11th.
Google has tied up with close to 450 players for this event. The shopping festival which will commence on December 10th and will feature exclusive launches from brands like Motorola Nexus 6, HP, Lenovo, Tata Housing, Karbonn, Van Heusen, Asian Paints and great deals on exclusive designer collection from Pernia's Pop Up Shop.
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