Sunday, December 7, 2014

Flipkart App records 10 million downloads so far; 2 lac users give 5-star to the App!


It is a manic Monday in every sense of term!!! Flipkart’s 3-day ‘Big APP Shopping Days’ have begun with a big bang. By 12.00 noon, close to 10 million Flipkart App downloads had taken place, according to the data analytics visible during the app download.

At the time of this blog going online, the flipkart app had received close to 5 lac user responses. Over two lakh users rated the app as excellent giving it a 5-star rating while few were disappointed as they couldn’t find the big discount deals or new product launch.

Flipkart is providing stickiness to the campaign by offering exclusive 12-hour discounts on few product categories. On some product categories, discounts are as huge as 50%.

Some users found it disappointing as they couldn’t see the profile information updates or offer selection categories, while few users who were logging onto the app through their facebook account were initially not able to do so.

However Flipkart officials were quick to rescue the situation by connecting with their app users.

From the initial euphoria, it is clear that the ‘Big App Days’ will find many takers, however, it remains to be seen whether it will also bring all round smiles and cheers.

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