India shoppers opt for direct debit to cash for eshopping;Jabong most popular:comScore

Indian shoppers are most comfortable using direct debit option for online transaction when compared to other mode of payment. According to comScore, in the quarter ended October 2014, most Indian shoppers used direct debit option for online transaction, followed by credit cards(Visa). Cash on delivery was the third most preferred option used by online shoppers.

In comparison shoppers in Japan were most comfortable using their credit card followed by cash on delivery, for online shopping. Very few shoppers preferred direct debit as transaction option. For instance, 46 percent of Indians used direct debit option compared to Japanese (5%)while 27percent Indians used Visa brand against 39% Japanese. In comparison, 11.2 percent Indians used cash option as against 18.8 percent Japanese shoppers (source:comscore mastercard study 2014).

In the ecommerce website category, in terms of userbase, Jabong came across as the most popular website. According to comScore, in October 2014 Jabong had 26264000 unique visitors, 65% up from last year (October 2013), while Amazon had 24156000 unique visitors, 59% up from previous year while Flipkart and Snapdeal clocked 22393000 visitors and 20993000 visitors respectively, up 59% and 88% from previous year.

The other popular sites in the India ecommerce landscape were ebay, myntra, shopclues, homeshop18, book myshow and zovi.

Although for websites like zovi and shopclues, unique visitors were slightly less when compared to the top five ecommerce companies, however the percentage increase in unique visitors were highest at 339% and 202% respectively when compared to top sites, signifying higher user activity in the current year.