It is not just the top Indian ecommerce players such as Flipkart, Snapdeal, or Jabong that have attracted big ticket investments by foreign funds,institutional investors, private equity or hedge funds.
Niche ecommerce small and medium sized marketplace such as Myntra, pepperfry, caratlane and Limeroad have also found a spot in the sun. Besides top funds such as Tiger Global, Sequoia,Soft Bank and Naspers, the year 2014 has seen emergence of new investors like DST Global,BlackRock, and Sofina among others.
For instance Pepperfry, a furnishing portal launched in 2012 has so far received close to $28 million while niche fashion display portal Limeroad has received around $20 million while jewellery portals such as Caratlane and Bluestone have received $27 million and $15 million respectively.
For more details, check the table given below:
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