Micromax Yu is powered by the Qualcomm Snapdragon 615 octa-core CPU and its operating ystem is Android based. It will support the 4G networks in India. Micromax had earlier adopted a similar strategy for its Android One Canvas A1 smartphone.
Currently Amazon is exclusively selling Casio watches and President Pranab Mukherjee’s book titled the Dramatic Decade.
Currently most companies are using online ecommerce marketplace to launch products exclusively as they are able to directly reach their target segment at minimal cost .
Brands such as Lenovo, Huawei, Xiaomi, and OnePlus all have special sub brands that only cater to an online-only market. At present Motorola which is among the top five smartphone companies in India, sells its devices exclusively only on Flipkart. Similarly Xiaomi has used Flipkart and its flash sale event to create an aura around its devices.
Exclusive launches on ecommerce websites not only help these brands create a buzz but also help companies save on marketing and other overheads and they are able to pass on the price benefit to consumers.
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