The Calendar Year 2014 brought cheers to the ecommerce sector. The India Ecommerce industry witnessed some topline acquisitions, big ticket deals in the industry, skyrocketing valuations for the topline Ecommerce players and large scale funding by top private equity funds.
The stakes are high! Huge amount of money is riding on prominent players. Indian investment banks and private equity funds are making a beeline for ‘the most innovative ebusiness.’
Top Ecommerce trends to watch out for in 2015:
• More innovative discount deals via app or online shopping festivals
• Niche product online marketplace
• More mergers and takeovers
• Big ticket funding from private equities
• Big ecommerce players to diversify into service offerings
• Emergence of more players in logistics-delivery segment
• Large scale hiring by Ecommerce sector
• Emergence of Indians as second largest online shoppers (chinese continue to maintain numero uno position)
• Focus more on social media especially Pinterest
• Indian consumers to chanalise larger percentage of shopping via mobile phones
• Blitzkrieg by Ecommerce players on Mobile platform to become more popular
• Emergence of discount deals, online coupons, discount stores
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